| Titulo | Card Block (Superhero) |
| Agência | M&C Saatchi |
| Campanha | Power of Thumbs |
| Anunciante | St. George Bank Limited |
| Posted | Março 2016 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| História | Directed by Photoplay's Scott Otto Anderson, the next instalment of St. George Bank's 'Power of Thumbs' content campaign via Saatchi & Saatchi Sydney, sees the often underrated role of the thumb, especially when it comes to St George's new smart banking app. The new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). Real thumbs are the stars in the next three instalments of the campaign set in a world of miniature sets, including a superhero thumb out to save the world (or so it seems).The content campaign is being delivered online, socially and on phones. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Produtora | Photoplay Films |
| Realizador | Scott Otto Anderson |
| Director executivo criativo | Mike Spirkovski |
| Redator | Guy Hobbs |
| Director de arte | Pierre-Antoine Gilles |
| Produtor executivo | Oliver Lawrance |
| Produtor | Emma Thompson |
| Produtor da agência | Sue Hind |
| Produtor da agência | Paul Johnston |
| Director de fotografia | Daniel Ardilley |
| Visual Effects | Howie Hill |
| Som | Nylon Studios |
| Pós produção | FSM VFX |
| Editor | Simon Njoo |
| Designer de produção | Virginia Mesiti |
| Post Production Producer | Tina Braham |