| Titulo | Cardless Cash |
| Agência | Saatchi & Saatchi |
| Campanha | ‘Power of Thumbs’ |
| Anunciante | St. George Bank Limited |
| Marca | St George |
| Data da primeira Transmissão/Publicação | 2015 / 8 |
| Sector Empresarial | Banca, finanças, lei e seguros |
| História | In this St. George Bank content campaign, the spotlight shines on a digit that has too long been in the shadows; finally giving the oft overlooked thumb its due. ‘Power of Thumbs’ is a campaign for St. George Bank's new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). The campaign consists of five films that star real thumbs in a world of miniature sets. The content campaign is being delivered online, socially and on phones. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Mais Informações | http://info.stgeorge.com.au/personal/bank-accounts/transaction-accounts/complete-freedom-d/?pid=isc:dp:q4-dp_1508:thumbs:hpg_a |
| Produtora | Photoplay Films |
| Director executivo criativo | Mike Spirkovski |
| Director de arte | Pierre-Antoine Gilles |
| Redator | Guy Hobbs |
| Managing Partner | Toby Aldred |
| Diretor dos Negócios | Suzanne Leddin |
| Produtor executivo da agência | Paul Johnston |
| Realizador | Scott Otto Anderson |
| Produtor executivo | Oliver Lawrance |
| Director de fotografia | Daniel Ardilley |
| Designer de produção | Virginia Mesiti |
| Editor | Simon Njoo |
| Pós produção | FSM VFX |
| Lead VFX | Howard Hill |
| Post-production Producer | Tina Braham |
| Som | Nylon Studios |