@HOME CONCEPT VISUALISATION

In collaboration with C+S Architects Platige has created CG visualisation for Italian kitchen producer .elmar. The idea behind the project was to promote a new design philosophy named @home, which aims to reinterpret the usual idea of the kitchen as a limited, aseptic space. Atmospheric, memorable images produced at Platige cooperate with simple yet luxurious feel of an actual design.

.elmar is a worldwide recognized Italian kitchen furniture producer. The video premiered at the prestigious Salone del Mobile 2014 fair in Milan. Spot will be also used in .elmar showrooms around the world.http://platige.com/en/page/439-Elmar_Kitchen