| Titulo | Unlimited |
| Agência | Team Sprint |
| Campanha | Unlimited |
| Anunciante | Sprint Nextel Corporation |
| Marca | Sprint |
| Data da primeira Transmissão/Publicação | 2012 / 3 |
| Sector Empresarial | Telemóveis e pagers |
| Legenda | Unlimited |
| História | Team Sprint – comprised of Digitas and Leo Burnett – released its first spot in Sprint’s “Unlimited” campaign. “Durant” – the first spot in the series – is centered around data dilemmas. Specifically, with most mobile phone plans, when a person gets close of the end of the month or approaches their limit, they are faced with a tough choice: is a data download worth it? The spot, with NBA star forward Kevin Durant highlights tough questions people ask themselves if they don’t have an unlimited plan. In the spot, Durant’s signature move was pitted against a mobile game “Doodle Jump.” For those without an unlimited data plan, “Doodle Jump” prevailed over Durant’s game-winning shot. |
| Tipo de Mídia | Televisão |
| Mercado | Estados Unidos |
| Efeitos especiais | Mass Market |
| Fotografia / Illustration | Brian Newman |
| Editor | Matthew Wood |
| Empresa de produção | The Whitehouse London |
| Realizador | Randy Krallman |
| Produtora | Smuggler |
| Contribuição da agência | Melissa Wolf |
| Contribuição da agência | Vanessa Mackey |
| Produtor | Bryan Litman |
| Produtor executivo | Chris Rossiter |
| Director criativo | Mark Moll |
| Director criativo | Kevin Drew Davis |
| Director criativo | Michael Boychuk |
| Chief Creative Officer | Susan Credle |
| Agency | Leo Burnett Chicago |
| Agency | DigitasLBi |