Campanha Unlimited
Anunciante Sprint Nextel Corporation
Marca Sprint
Data da primeira Transmissão/Publicação
Sector Empresarial Telemóveis e pagers
Legenda Unlimited
História Team Sprint – comprised of Digitas and Leo Burnett – released its first spot in Sprint’s “Unlimited” campaign. “Durant” – the first spot in the series – is centered around data dilemmas. Specifically, with most mobile phone plans, when a person gets close of the end of the month or approaches their limit, they are faced with a tough choice: is a data download worth it? The spot, with NBA star forward Kevin Durant highlights tough questions people ask themselves if they don’t have an unlimited plan. In the spot, Durant’s signature move was pitted against a mobile game “Doodle Jump.” For those without an unlimited data plan, “Doodle Jump” prevailed over Durant’s game-winning shot. 
Tipo de Mídia Televisão
Mercado Estados Unidos
Efeitos especiais
Fotografia / Illustration
Empresa de produção
Contribuição da agência
Contribuição da agência
Produtor executivo
Director criativo
Director criativo
Director criativo
Chief Creative Officer

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