| Titulo | Fry Defender |
| Agência | Tribal Toronto |
| Campanha | Fry Defender |
| Anunciante | McDonald's |
| Marca | McDonald's Canada |
| Data da primeira Transmissão/Publicação | 2014 / 11 |
| Produto | Fry Defender |
| Sector Empresarial | Restaurantes e comida rápida |
| Legenda | Fries Worth Defending |
| História | Fry theft affects millions of Canadians every year. Which is why McDonald’s Canada is proud to announce the release of Fry Defender – the world’s first French Fry security system and a vital part of our crusade to end fry crime. Because McDonald’s French Fries aren’t just delicious, they’re fries worth defending. McDonald’s Canada’s new site, www.mcdonaldscanada.tumblr.com, expands the world of fry theft with fun, shareable content. Users can read up on the different types of fry thieves, compare the most sought after McDonald’s fries and explore fry theft throughout history, including the Great Fry Heist of 1974. |
| Tipo de Mídia | Mobile |
| Comprimento | |
| Mercado | Canadá |
| Pós produção | Rooster Post Production |
| Audio Post Production | Pirate Toronto |
| Director de arte | James Leake |
| Redator | Jamie Spears |
| Director executivo criativo | Joshua Stein |
| Director criativo | Matt Rogers |
| Director assistente criativo | Diego Bertagni |
| Produtor da agência | Chris Webden |
| Produtor da agência | Ella Gruber |
| Produtor da agência | Ariane France Smith |
| Director de contas | Susan Grant |
| Estrategista | Sandra Moretti |
| Designer | Norma Penner |
| Designer | Earvin Fanfair |
| Director técnico | Paul Jara |
| UX Designer | Daniel Wiseman |
| Application Developer | Justin Masse |
| Social Media Director | Ed Lee |
| Senior Social Cultivator | Laura Muirhead |
| Social Cultivator | James Ly |
| Produtora | Family Style |
| Realizador | Jono Hunter |
| Director de fotografia | Brett Van Dyke |
| Produtor executivo | Donovan Boden |
| Produtor de linha | Jason Aita |
| Editor | Jeff Poremba |
| Post-Production Producer | Yumi Sayama |
| Online Editor | Andrew Rolfe |
| Pós produção | Fort York |
| Colorist | Jason Zukowski |
| Pós produção | Notch Video |
| Audio House Producer | Tyna Maerzke |
| Audio House Producer | Colleen Murphy |
| Audio Director | Steve Gardner |
| Audio House Engineer | Keith Ohman |
| Casting | Mann Casting |
| Agência de Mídia | OMD Toronto |
| Media Strategy Director | Jeremy Graham |
| Media Strategist | Carolyn Pelletier |
| Senior Advertisng Director | Hope Bagozzi |
| Senior Manager, Digital | Shannon O'Rouke |
| National Advertising Manager | Linda Luu |