| Titulo | Love in the Fridge |
| Agência | Ogilvy Germany |
| Campanha | Love in the Fridge |
| Anunciante | Unilever |
| Marca | Rama |
| Data da primeira Transmissão/Publicação | 2013 |
| Sector Empresarial | Laticínios e ovos (exceto sobremesa) |
| História | SUMMARY: The mélange segment conquered Europe’s yellow fat market. When butter manufacturers like Arla Foods extended their market position in this segment at the expense of margarine, Unilever fought back with the launch of an innovative mélange product targeting butter users. Instead of convincing the target group – European mothers – by explaining its difference to other mélanges, Rama addressed the deeply rooted wants, care and convenience, by telling the story of “Rama with Butter” in the most emotional and simple way: a story of love. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Alemanha |
| Produtora | Sehsucht GmbH |
| Director de publicidade | Marco Schultz |
| Director de publicidade | Sebastien Deneux |
| Director de publicidade | Isabel Laderach |
| Produtor da agência | Tanja Frohwerk |
| Equipa criativa | Bettina Biermann |
| Equipa criativa | Meike Herr |
| Account Manager | Simone Schröder |
| Account Manager | Marei Wilke |
| Director de fotografia | Björn Haneld |
| Realizador | Martin Härlin |
| Editor | Annette Kiener |
| Animação | Hans-Christoph Schultheiss |