| Titulo | Volkswagen Roboboy UK |
| Agência | Dentsu Creative |
| Campanha | Roboboy |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
| Data da primeira Transmissão/Publicação | 2017 / 6 |
| Sector Empresarial | Automotor |
| História | The new generation of Volkswagens are filled with innovations smart enough to impress even the youngest, tech-savvy generation. That’s why VW wants to bring these innovations to life - using a RoboSuit that steals the show at a birthday party. The boy in the suit impresses his crush with automatic headlights, prevents accidents using pedestrian recognition, and seamlessly parks himself in between the other kids, seating himself next to the beautiful birthday girl. For all the kids that want to impress with a new generation Volkswagen, there is a free RoboSuit available at the Dutch Volkswagen Dealers. To add an extra dimension to the suit, the car brand launches an app that mimics a few Volkswagen innovations. Kids can measure their speed, play car sounds en control other feautures. “Humanizing innovation the Volkswagen way, was the starting point for this brief” |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Produtora | Pink Rabbit |
| Client | Jasper Van Der Bijl |
| Client | Eric Bun |
| Client | Leony Hogenes |
| Director criativo | Mervyn ten Dam |
| Equipa criativa | Florian den Hollander |
| Equipa criativa | Vincent Versluis |
| Account Management | Sven Vening |
| Account Management | Dirk Jan de Krom |
| Produtor | Fione van Wijk |
| Realizador | Ismael Ten Heuvel |
| Produtor executivo | Mireille Lampe |
| Produtor | Monique van Beckhoven |
| Realizador | Myrthe Mostermann |
| Lead model maker | Meike Sier |
| Wardrobe | Maartjes Wevers |
| Wardrobe | Monica Petit |
| Editor | Martin Heijgelaar |
| Pós produção | Captcha Amsterdam |
| Colorist | Barry Clarke |
| music clearance | MassiveMusic |
| Som | Soundcircus |
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