| Titulo | #BlackedOutHistory |
| Agência | DDB Canada |
| Campanha | #BlackedOutHistory |
| Anunciante | Ontario Black History Society |
| Marca | OBHS |
| Posted | Novembro 2021 |
| Sector Empresarial | Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências |
| História | Canadians only ever learn their history one way - from the perspective of predominantly white men - even though Black people have lived in Canada for over 400 years.To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history.Of the 255 pages, only 13 remained.Copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves. |
| Filosofia | To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history. Of the 255 pages, only 13 remained. To launch the campaign, copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves. The packages included recommendations for curriculum reforms and a CTA driving online, where we rallied support around the hashtag #BlackedOutHistory. The book became a symbol of protest, used by members of parliament to pressure the government to change the curriculum. |
| Problema | How do you show how little Black History is taught? You get rid of everything else. Canadians only ever learn their history one way - from the perspective of predominantly white men - even though Black people have lived in Canada for over 400 years. |
| Resultado | The campaign was a hit, with 5.6 million impressions online and a feature on the front page of Canada’s national newspaper. It also sparked policy change discussions, forced the textbook makers to take action, and led to teachers rethinking how they educate their students. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Music Prod Company | Vapor Music Group |
| Managing Diretor | Megan Hardisty |
| Chief Strategy Officer | Graham Candy |
| Diretor dos Negócios | Laura Rodriguez |
| Account Manager | Alexa Prest |
| Global Chief Creative Officer | Ari Weiss |
| Director executivo criativo | Craig Ferguson |
| Director executivo criativo | Erin Kawalecki |
| Director assistente criativo | Allie Keith |
| Director assistente criativo | Dan Szczepanek |
| Redator | Dan Szczepanek |
| Redator | Rebecca Skinulis |
| Director de arte | Allie Keith |
| Director de arte | Mariam Alqasim |
| Designer gráfico | Allie Keith |
| Produtor da agência | Vivian Poon |
| Produtora | Alfredo Films |
| Director/Executive Producer | Alexander Henry |
| Produtor executivo | Holly Rowden |
| Pós produção | Sauce Digital |
| Executive Post Producer | Alexander Henry |
| Executive Post Producer | Holly Rowden |
| Editor | Shivam Pandya |
| Editor | Nick Brooks |
| Music Producer | Lindsey Bates |
| Music Creative Director | Ted Rosnick |