Titulo | Train |
Agência | FCB Chicago |
Campanha | Solutionism |
Anunciante | The Dow Chemical Company |
Marca | Dow |
Posted | Março 2012 |
Sector Empresarial | Indústria |
Legenda | Solutionism. The new optimism. |
História | Dow’s new integrated branding campaign - “Solutionism. The new optimism.™” - communicates the belief that, together, science and humanity can solve anything. The creative work highlights specific Dow solutions that help address many of today’s challenges such as gluten-free bread, green rooftops, more efficient smart devices, stronger wind turbines and quieter rail systems. |
Tipo de Mídia | Televisão |
Mercado | Estados Unidos |
Efeitos especiais | The Mill New York |
Empresa de produção | Final Cut |
Empresa de design sonoro | Sound Lounge |
Chief Creative Officer | Todd Tilford |
Group Creative Director | Jon Flannery |
Redator | Jon Flannery |
Director de arte | Doug Behm |
Group Creative Director | Doug Behm |
Director criativo | Ron D'Innocenzo |
Redator | Ron D'Innocenzo |
Redator | Terin Izil |
Director de arte | Derek Julin |
Produtor executivo da agência | Ivo Knezevic |
Produtora | Morton Jankel Zander (MJZ) |
Realizador | Nicolai Fuglsig |