TituloAntiques
Agência
Campanha Antiques
Anunciante ESPN, Inc.
Marca ESPN
PostedSetembro 2008
Produto Sunday NFL Countdown
Sector Empresarial Programas e canais de televisão e rádio
Legenda NOT EXPERTS. FOOTBALL EXPERTS.
História The spots portray the Sunday NFL Countdown analysts, not as “experts,” but as “football experts.” For each spot, we mimic real TV shows/scenarios that require specific experts, analysts or judges unrelated to football. For some reason, the analysts find themselves in these situations. But they’re not experts in geopolitics or professional dancing. They’re football experts. So, naturally, when asked about global warming, they talk about how hot the NFC North’s running game is. Or when asked to judge dance moves, they bring the conversation around to end zone celebrations. And so on. They know more about football than anything, and anyone, else. Not that they couldn’t talk about global warming, but who among us wouldn’t rather talk about football?

NOT EXPERTS. FOOTBALL EXPERTS.
Tipo de Mídia Televisão e Cinema
Comprimento
Mercado Estados Unidos
Produtora
Empresa de design sonoro
Director criativo
Director criativo
Director de arte
Redator
Director executivo criativo
Director executivo criativo
Realizador
Produtor executivo
Produtor
Director de fotografia
Empresa de produção
Editor
Editor

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