Titulo | Pepsi's Unlikely Spokesperson Marshawn Lynch |
Brief | Top NFL player Marshawn “Beast Mode” Lynch is famously laconic, rarely speaking to the media. But he’s agreed to do this commercial for Pepsi because his voice will be dubbed by a stand-in. The effect is pretty comic as the stand-in is a straight-laced blonde woman. She even says “glug glug glug” as he swigs from the bottle. Then Marshawn suddenly pipes up: “Speech mode, boss.” |
Agência | BBDO New York |
Campanha | Spokesperson Marshawn Lynch |
Anunciante | PepsiCo Inc. |
Marca | Pepsi |
Data da primeira Transmissão/Publicação | 2015 / 9 |
Sector Empresarial | Bebidas carbonadas |
História | Marshawn Lynch has agreed to be Pepsi’s newest spokesman. Under one condition… |
Tipo de Mídia | Interatividade |
Comprimento | |
Produtora | Epoch Films |
Director executivo criativo | Lauren Connolly |
Director criativo | Rob Munk |
Director criativo | Mark Voehringer |
Redator | James Harvey |
Redator | Randy Van Kleeck |
Produtor da agência | Julian Katz |
Produtor da agência | John Melillo |
Produtor da agência | Melissa Chester |
Account Manager | Ladd Martin |
Account Manager | Jillian Netzel |
Realizador | Phil Morrison |
Realizador | Joe Ventura |
Director de fotografia | Peter Donahue |
Producer | Melissa Culligan |
Producer | Dina Oberley |
Managing Partner | Mindy Goldberg |