Titulo | Pep Talk - Peyton Manning Website |
Agência | MRM NY |
Campanha | Peyton PepTalks - MasterCard |
Anunciante | Mastercard International |
Marca | MasterCard |
Posted | Setembro 2008 |
Sector Empresarial | Cartões de crédito |
História | Start with a superstar athlete, mix in some sincere, yet tongue-in-cheek humor, add a dash of good looks, serve using cutting-edge technology, and what do you get? A delicious campaign result: over 91,000 text messages sent, more than 3 million unique video viewed, and over 744,000 emails sent among consumers who participated. MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friends finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success. This video case study recreates how everything comes together and shows one version of a Manning pep talk video. |
Tipo de Mídia | Case Study |
Comprimento | |
Mercado | Estados Unidos |
Mais Informações | www.priceless.com |
Produtora | Epoch Films |
Produção de som | Sound Lounge |
Empresa de produção | MacKenzie Cutler |
Group Creative Director | Matt O'Rourke |
Director de arte | Mat Bisher |
Redator | Jason Schmall |
Produtor executivo da agência | Julie Andariese |
Realizador | Stacy Wall |
Chief Creative Officer | Joyce Thomas |
Actor/celebridade | Peyton Manning |