TituloPep Talk - Peyton Manning Website
Agência
Campanha Peyton PepTalks - MasterCard
Anunciante Mastercard International
Marca MasterCard
PostedSetembro 2008
Sector Empresarial Cartões de crédito
História Start with a superstar athlete, mix in some sincere, yet tongue-in-cheek humor, add a dash of good looks, serve using cutting-edge technology, and what do you get? A delicious campaign result: over 91,000 text messages sent, more than 3 million unique video viewed, and over 744,000 emails sent among consumers who participated.



MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friend’s finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success.



This video case study recreates how everything comes together and shows one version of a Manning pep talk video.
Tipo de Mídia Case Study
Comprimento
Mercado Estados Unidos
Mais Informações www.priceless.com
Produtora
Produção de som
Empresa de produção
Group Creative Director
Director de arte
Redator
Produtor executivo da agência
Realizador
Chief Creative Officer
Actor/celebridade

Outros Anúncios Desta Campanha