Virtue, the creative agency born from VICE, announced that Cameron Farrelly has been elevated to Chief Creative Officer, North America.
Farrelly joined the agency in 2016 as Group Creative Director, where he began leading the creative team in Virtue’s Brooklyn headquarters. As Chief Creative Officer, North America, Farrelly will continue to oversee all creative output for Virtue Brooklyn as well as its offices in Los Angeles and Canada.
Since joining Virtue, Farrelly has led the creation of numerous campaigns, gaining notoriety for not only Virtue’s brand partners but for the agency as well. Some of these include:
- Park MGM’s Las Vegas Love Stories
- Google Chrome’s Don't Be A Browser
- Dove Men+Care’s Dear Future Dads
- lululemon’s This Is Yoga
- Smirnoff’s Equalizing Music
- Old Blue Last’s Beer For Drinking
- Cazadores’ Born In Los Altos
Farrelly said, “Our clients come to Virtue for a reason. They're looking for fully immersive ideas they can't buy elsewhere. Limited edition, comfort zone destroying, purpose-driven thinking that's made to last a lifetime. From feature films and museums to TV shows and social experiments, the work coming out of Virtue, North America over the next few months is a testament to this mission.”
Ryan Mack, President, Virtue said, “The creativity and passion that Cameron brings to Virtue everyday is unprecedented. He has and continues to create a body of work within Virtue that tests the boundaries between advertising and entertainment, culture and marketing. He pushes his team to create the work they WANT to create, while guiding them and trusting in their abilities and talents. There is much more on the horizon and I’m excited for the market to see more of what Cam and our entire team are capable of. This is just the beginning.”
Prior to Virtue, Farrelly was the Executive Creative Director at Universal Music Group where he launched the label's in-house creative agency across APAC, applying entertainment ethics to advertising briefs, targeting a youth audience, and creating award-winning work for brands including Optus, Red Bull and Levis. Before UMG, Farrelly led creative and production at culture marketing agency PD3 in Shoreditch, East London.
Farrelly’s appointment closes out what has been an expansive and momentous year for the creative agency. At the top of 2018, Virtue merged with Carrot Creative, the digital shop purchased by VICE in 2013. Since then, the agency has seen significant growth and momentum, including:
- 20 new clients in North America including: Google Chrome, Bushmills, TAZO, Vega, Marriott Rewards, Weedmaps, Sephora, SKYY Vodka and 20th Century Fox.
- Establishment of leadership team including: Ryan Mack - President, Krystle Watler - Head of Business Development, Jill Rothman - Head of Production, RG Logan - Head of Strategy
- Launch of notable campaigns including: Google Chrome’s Don’t Be a Browser, Park MGM’s Las Vegas Love Stories, Dove Men+Care’s Dear Future Dads
- Expansion into the APAC region, opening offices in Singapore, Sydney and Seoul
- Launch of LA REYNA, Latin-x focused agency, founded in partnership with famed filmed director Robert Rodriguez & El Rey Network
Krystle Watler, Head of Business Development said, “We started the year by combining two agencies into one, strengthening our position in the market as creative communicators that understand entertainment, marketing, and the increasingly attractive space between the two. Across our combined talent, diverse and growing client roster, and our boundary-pushing work, the trajectory of Virtue is strong. I’m proud of what every single person within our agency has contributed and achieved this past year. We are making work that will carry with us for quite some time, and I’m looking forward to an ambitious 2019.”