Serviceplan Group Middle East Appoints Akhilesh Bagri as Executive Creative Director

Full-service communications agency Serviceplan Group Middle East, the Dubai-based arm of Serviceplan Group, recently announced the appointment of the award winning advertising expert Akhilesh Bagri as Executive Creative Director.


Serviceplan Group Middle East have appointed Akhilesh Bagri as Executive Creative Director.  Bagri joins Serviceplan Group with 15 years of experience under his belt.  During his career he has worked at BBDO, JWT, Leo Burnett and FP7, and brings to Serviceplan Group Middle East a wealth of expertise and experience from working on campaigns for globally recognised brands including; HSBC, Coca-Cola and MasterCard.


Serviceplan Group is Europe’s leading independent agency group, with headquarters in Munich and 24 agency locations worldwide. 


Akhilesh Bagri began his advertising career 15 years ago in Mumbai, India. He relocated to Dubai in 2011 to join FP7, subsequently working for a series of high-profile agencies including BBDO, JWT, and Leo Burnett. His leadership and creative excellence at these agencies resulted in consistently memorable and popular campaigns for brands across the region including; Emirates Airlines, MasterCard, HSBC, Sony, PepsiCo, Coca Cola, Nestle and Mars Foods.


More recently, Bagri’s campaigns for Emirates NBD have set a new benchmark for online content in the Middle East. He has received recognition from industry leaders, and awards at a number of internationally recognised advertising festivals including; Cannes Lions International Festival of Creativity, One Show, Clio Awards, Loeries, New York Festival and Dubai Lynx.


Serviceplan Middle East has designed the role of Executive Creative Director to improve the creative output of its Dubai agency, expand its capabilities in executing projects, and most importantly, push the creative and strategic offerings of the agency further. Bagri will be responsible for managing and inspiring the creative team, attracting the best talent out there, and collaborating with the client to create memorable campaigns in the region that touch heart and minds and make a difference. 


The vision going forward is to create an agency that listens before talking, thinks before doing, and works before gloating. The announcement was made by Natalie Shardan, General Manager, Serviceplan Middle East who said: “We’re all excited to welcome Akilesh to the Agency, and have him on board as we embark on our future projects. The process of finding the perfect ECD for us was lengthy and detailed, but we’re very pleased that we landed a great guy. Serviceplan Group Middle East is currently going through positive, drastic changes that will elevate the offerings of our agency. I’m very excited about what’s coming our way, and I know for sure that with Akhilesh as our Executive Creative Director, we’re in great hands as we move forward.”


About Serviceplan Group Middle East


Serviceplan Group Middle East is the Dubai-based MENA hub of the Serviceplan Group, Europe´s largest and most diversified owner-managed and partner-managed independent agency group. Situated in Dubai Design District, our ‘Haus der Kommunikation’ combines all manner of communication disciplines under one roof, and unites the agency brands Serviceplan, Plan.Net, Mediaplus Espresso, and Serviceplan Experience.


Our philosophy of ‘Building Best Brands’ is best exemplified by Serviceplan’s proficiency in strategic and creative communications consulting, Plan.Net’s expertise in digital solutions, Mediaplus Espresso’s brand individual media offering, and Serviceplan Experience’s competence in physical brand engagement and storytelling.


As a full service integrated agency with interdisciplinary teams of strategy, creative, technology and media experts, Serviceplan Group Middle East manages a portfolio of international brands in the MENA region, including BMW, MINI, Rolls-Royce, Danone Nutricia, Expo 2020, Bridgestone, Granini, Souqalmal and Electrolux, among others.

Want to make your company shine?
» Switch to a Starter Profile
The Creative Industry Network

List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.

Create Your Company Profile