The AME Awards honors innovative and effective campaigns that demonstrate a groundbreaking solution to a challenging marketing problem solved via strategic planning, creative execution and producing measurable results for brave clients.
“New for 2020, Cannabis & CBD (Products & Services) showcases the exceptional work created by brands and agencies working on this new array of products,” said Gayle Mandel, Executive Director, New York Festivals AME Awards. “2019’s Gold AME-winning and wildly effective entry “Cannabis Curation Committee” (AHLOT) was the source of inspiration behind this exciting new category.”
Creativity for Positive Impact Categories honor campaigns in all media whose goal is to encourage social good and beneficial behavior to facilitate change. The addition of Purpose Driven Brands to the mix celebrates socially responsible brands whose mission includes dedicating partial profits or products to give back. Rounding out the powerhouse roster, Experiential Marketing (Best Use of Medium) honors breakthrough work that drives brand engagement via an immersive experience bonding the consumer with the brand. To enter visit HERE.
AME’s Advisory Council lends their creative insights, industry expertise and global perspective to the AME Awards team. For 2020 AME welcomes 4 industry leaders whose guidance infuses AME with added agility.
Nicky Bullard - Chairwoman & Chief Creative Officer, MRM McCann, United Kingdom
Fede Garcia - Global Executive Creative Director, HUGE, USA
Catherine Patterson - Executive Director, Branded Entertainment and Experiences, VMLY&R, USA
Ruchi Sharma - Chief Creative & Culture Officer, Brands For Humans Asia, Thailand
“I’m thrilled that these respected industry leaders have signed on to AME’s Advisory Council,” said Mandel. “Their observations allow AME to provide a worldwide platform respective to industry innovations that encourages and honors effectiveness in the world of advertising and brand building.”
AME’s award-winning Grand Jury is recruited from 5 global regions region (Asia Pacific, Europe, Middle East & Africa, North America and Latin America). These innovative marketers, strategy directors, media planners, creative directors, and social media experts thoughtfully review all entries with global knowledge and perspective from the industry with attention to cultural and economic relevance. Jury selection has now begun for the 2020 Grand Jury.
The results of the 2019 Grand Jury sessions are parsed in the annual AME Report, an industry report that honors and provides rankings for agencies and brands.
About the AME Awards® for Advertising & Marketing Effectiveness™: Founded in 1994, the AME Awards honors international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME® Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.
About New York Festivals: Celebrating the World’s Best Work since 1957. New York Festivals organizes advertising and programming competitions for the following brands:
AME Awards ®
Global Awards ®
Midas Awards ®
TV & Film Awards
Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.