New Orleans-based advertising agency PETERMAYER announced the appointment of Matt Kuttan as its new Chief Creative Officer. Kuttan brings a breadth of omnichannel and multicultural brand experience having held creative posts at Leo Burnett, Saatchi X, Burrell Communications.
Earlier this year the agency changed ownership, with Chief Strategy Officer Michelle Edelman taking over as owner and CEO from the Mayer family. Kuttan joins the leadership team as Edelman lays out her vision for the future of the agency.
“Matt brings an incredible multidimensional depth and sensitivity to the way he relates to people, as well as dexterity in thinking across channels and environments,” says Edelman. “Our clients’ need creative that can span all types of environments and scale from big to small—and this sort of strategic, creative agility is what Matt excels at.”
Kuttan has built a reputation for creating bold, genre-defying creative campaigns for global brands such as the conceptualization of McDonald’s Literacy Store, Toyota’s aspirational “Five O’Clock” Super Bowl spot and the “Bar-Scented Candles” that generated over 4 billion impressions for Miller Lite.
In his role as CCO, Kuttan will be responsible for evolving the agency’s creative vision to reflect the changing needs of brands and consumers.
“PETERMAYER is in a really interesting moment—a 50-year-old agency, buoyed by deep partnerships with longtime clients, and at the same time, there’s an intoxicating spirit of the unknown and open possibilities, with new leadership, new vision and a future not yet written,” says Kuttan.
Kuttan will take over the CCO role from Desmond LaVelle, who announced his departure last month. LaVelle and Kuttan worked together previously at Leo Burnett, and LaVelle introduced Kuttan to the agency.