Huge, part of Interpublic Group (NYSE: IPG), announced today the appointment of Matt Weiss to President of Huge Brooklyn, effective immediately. He leads a team of over 300 people across five core offerings, including integrated marketing, branding, experiential, connected commerce, products & platforms. In this role, Weiss will report to Pete Stein, Global Chief Executive Officer of Huge.
“Matt’s strategic view of the shifting industry landscape and how that impacts both consumers and marketers make him ideally qualified to drive our largest office. His obsession to do great work that elevates the human experience and focus on building a team oriented culture of winning are exactly the qualities that have made Huge a success for the last 20 years. We’re excited for this next chapter as he begins to work with the core leadership team in Brooklyn,” said Pete Stein, Global CEO of Huge.
“Matt has led and helped Huge win over 50 new clients over the last 3 years, and we are excited for him to bring that focus, passion and drive to Huge’s largest office. His focus on impactful marketing and award-winning creative will help Huge continue to build our client's business which is a key priority in this hyper-competitive market.“ said Raj Singhal, Global COO/CFO of Huge.
Prior to his new role, Weiss led Global Strategic Growth at Huge since September 2017. During this time, he re-built the agency’s Business Development offering - bringing together a scaled, efficient and pro-level team across all 13 offices in the network, adding more than 50 new client partners.
With over 25 years in the industry, Weiss is classically trained in both strategy and account management and has spent the last eight years creating unified brand experiences rooted in creativity, data, and technology.
“I am humbled and grateful for the opportunity to lead such a talented group of people who live up to the standard of Make Something You Love, every day. I look forward to partnering with clients, new and old, who understand the power of a Unified Brand Experience in today’s world. My love for Huge is pretty simple - no place is more passionate to deliver great work, with people who support each other and have a ton of fun every day. That’s why I am here,” said Matt Weiss, President of Huge Brooklyn.
Before Huge, Weiss served as Global Chief Marketing Officer and Global Chief Revenue Officer at Havas. He was also Chief of Staff at MDC Partners agency, KBS, and spent more than 15 years at McCann, putting together an impressive run of wins and awards and making the agency one of the true powerhouses in the industry.
Weiss is Stein’s second Leadership appointment in the last nine months, following the agency’s global leadership team appointment of Fura Johannesdottir, Chief Design Officer, in December 2019.