Droga5 announced today that it has been awarded global agency of record for OnePlus, a global mobile device company challenging the conventional concepts of technology. Droga5 will be responsible for developing an integrated campaign, including: film, print, digital, and experiential elements, for the launch of OnePlus’ latest flagship device in North America. The first major work is expected to debut in Fall 2019.
OnePlus, an emerging global leader in the mobile device category, is recognized worldwide for its premium flagship devices. Since its inception in 2013, OnePlus has evolved and matured organically, due largely in part to its passionate community of users who have championed the brand across the globe. As OnePlus now looks to further amplify its story, it has strategically enlisted a partner capable of holistically showcasing its upcoming launch campaign to broader audiences.
Carl Pei, Co-Founder of OnePlus, commented: “As a company, we mandate that if we are going to take on a project it must be done well, which is why Droga5 is the obvious choice. This decision makes a lot of sense to us - we make the best phones and as such, selected the best partner to work with us on creative solutions.”
Dan Gonda, Managing Director, Droga5 added: “Already a huge play in major global markets, we're excited by the opportunity to help OnePlus continue its global growth by disrupting the category in North America.”