Billboard advertising is using large scale-print advertisements in outside establishments to market a company, brand, product, service, or campaign. Billboards are commonly placed in high-traffic locations such as highways and cities to be seen by many drivers and pedestrians. Due to the high traffic nature of billboards, they are one of the best advertising mediums to get a high number of views and impressions compared to other marketing methods.
If you are a new advertiser looking to start out with billboards advertising, follow the tips below and start building your campaign today!
There are many factors that impact the cost of your billboard including location, total traffic in the area, and the amount of people projected to view your advertisement. The cost can range from $750 to $1,500 a month for billboard campaigns in rural areas, and upwards of $14,000 and up in larger markets.
Renting ad space is not the only cost involved in billboard advertising. There is also the cost of designing, printing, and constructing the billboard. Printing and construction can cost up to $500 and buying design services for your billboard can range from $150 to $1000 depending on the agency or designer and the complexity of the design.
Since your billboard will be viewed by hundreds to thousands people, you will want to make sure it is optimally designed. Read on for more information about how to make your billboard stand out.
Start with a Story
The key to a successful billboard is to tell a story with imagery and text. It is better to convey a story mainly through visuals as opposed to text because most people will stop reaching after a few words.
Keep It Bold and Simple
In order to appeal to the highest number of viewers, you will want to keep your billboard design simple. In addition, use big and bold fonts to attract the most attention from commuters.
Billboards designs that take location into context are especially effective. Consider including sports teams, nicknames, or inside jokes related to the local area. This can make the billboard and brand much more relatable and memorable to the viewers.
If you a new advertiser looking for ad space, you can start by making a campaign on BillboardsIn. We can help you find the perfect location and even help you design your ad!