Supermarkets are some of the most commonly shopped-at stores in the United States. On average, Americans shop at grocery stores 1.6 times per week. Additionally, in 2021 consumers spent over 765 billion dollars at supermarket stores like Walmart, Kroger, and Aldi, as well as non-chain grocery stores. In an industry this crowded with options, how do you encourage customers to choose your store? We think using a billboard or other form of out-of-home advertisement is an effective way to capture consumer’s attention and help your business stand out from the rest.
Why Would I Use a Billboard to Advertise My Supermarket?
Well, as we touched on above, consumers spend a lot of time and money shopping for food. There are over 63 thousand grocery stores that exist in the U.S. today, so the amount of options that consumers have to choose from are extensive. And now, physical food stores aren’t the only ways people can get the ingredients they need to cook; meal prep services delivered to your home are becoming increasingly popular, giving customers even more choices of where and how to shop.
Because of this, you want to remind customers that you exist; it’s important to keep your brand’s name (and logo!) at the front of their mind, because they have a lot of other choices! An out of home advertisement is a great way to do this for a variety of reasons; it was reported that 71% of drivers consciously look at billboards while they are driving. On top of that, billboards have an exceptional CPM (cost per thousand views). The CPM for most OOH (out of home) advertising is around $2-10, while other formats such as podcasts, television, and print are in the $6-39 range.
What Should I Include in My Ad?
While the specific type of content that should be included in your ad depends on your store, certain characteristics should be considered.
One strategy is to feature the prices of your items; if you are running a sale on certain products, include those deals on your sign (alongside bright, mouthwatering photos of the food!)
You may also choose to show off any other features your store has, like a gas station or pharmacy, or even certain convenience features like curbside pickup. Showing your potential customers that they can do all their shopping in one place (and do it in a way that maximizes their comfort) is a great selling point that you may want to consider including in your ad.
And it is important to keep in mind the 3-second rule, where you assume that your reader has only 3 seconds to process all the information on your sign. So keep it short and sweet!
To Wrap It All Up
Now’s the time to make the leap and create an OOH advertisement for your supermarket—visit billboardsin.com today to check out which options may be perfect for your business!