POV: Director
How would you describe what you do?
TVC DIRECTOR
How did you get into this job?
Through making film trailers, TV idents and music videos
What is most challenging about what you do?
Balancing the concerns of clients and agencies without compromising creativity.
Fighting time and budgets.
Fighting time and budgets.
What is most rewarding?
Making work you are proud to put your name to.
What’s a typical work week like?
There is no typical work week!
What needs to happen the most in order for a shoot to run smoothly?
An understanding client and a great first assistant director.
Whats your best job/worst job?
Best - Appealnow.com (made for no budget and winning 2 golds in Cannes)
Worst - My first commercial. I had no idea.
Worst - My first commercial. I had no idea.
What advice would you offer someone considering a career as a Director?
1.You have to trust your own judgement and back yourself 100% of the time.
2. Learn how to edit shots in your head.
2. Learn how to edit shots in your head.
If you had one project that you could post on AdForum to represent your work, what would it be?
Ingham Chicken 3x30 TVC's because I still don't know which one I like best.
Finally tell us something that most people don’t know about being a Director?
It can be a lonely job and toilet breaks are hard to come by.