I get bored easily, so the fact that I can jump from project to project and challenge to challenge on a weekly or even a daily basis is a great... ler mais
The numerous hats one wears at a small agency and the fact that inbound briefs were less precise on deliverable meant each day was a bit like that... ler mais
While the creative brief is a fundamental part of the creative work, the key is to add value and inspiration for the team, not noise. ler mais
I am a firm believer that strategists are do-ers and their role is to shepherd ideas throughout the process. ler mais
It’s not enough to capture consumer mindshare; we must be able to instill cultural meaning. ler mais
At Chemistry curiosity rules – we have the freedom to develop hand-crafted strategic solutions. ler mais
They think their job is just to be right. What I often find myself telling my teams is, there’s no point being right alone. ler mais
Great strategists know that in advertising things don't always need to make sense. ler mais
A successful strategist weaves a story, making the complex easy enough to understand and compelling enough to embrace. ler mais
"Trying to demonstrate how clever you are tends to leave people thinking quite the opposite." ler mais