Nicolas de Fautereau, co-founder of the French agency, explains why we won't be able to interview Mr Beamen.
A creative duo and their client are rewriting the script when it comes to promoting TV sport
What we would really like to see, however, is the project continue to impact the way young female athletes are perceived in Italy.
"We wanted a space that captured the relentless trailblazer mindset, something unique in New York, but still true to Jaybird’s roots."
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