Yet somehow, we are not 5.6% of marketer budgets. We are not 5.6% of ad spend. We are not 5.6% of families in ads. ler mais
We insist that in order to seriously address LGBT+ topics, we must work in cross direction with the brand strategy, and to keep the approach all... ler mais
If you’re going to be targeting or representing the LGBTQ+ community, make sure you have LGBTQ+ creatives involved. ler mais
LGBTQ+ consumers represent buying power of $917B+. That’s a substantial market for companies, and they ignore the LGBTQ+ community at their peril. ler mais
LGBTQ+ marketing is a real need. We eat, shop, wash our clothes, brush our teeth and buy consumer durables just like everyone else. ler mais
What has become problematic is the treatment of LGBTQ+ as just one target market for corporate gain instead of being sensitive and understanding... ler mais
There are so many stories that need to be told and the industry has only scratched the surface. ler mais
Start from a place of humility. Learn about intersectionality. Embrace that one queer story does not represent all queer stories. ler mais
Karmarama have created a piece of content for LGBTQ movement. ler mais
AdForum sits down with J. Walter Thompson Canada, Toronto's VP and Creative Director Ari Elkouby to discuss the agency's involvement with the PFLAG... ler mais