I believe the state of the industry is much better than what it was during the financial crisis. ler mais
Clients will look for ways to use the crisis to connect with consumers once again. ler mais
Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results. ler mais
Take up the opportunities, behave as you normally would but do more rehearsing so that the technology does not trip you up! ler mais
Think holistically about the client’s business, not just ads, for your slice of the pie. ler mais
Being clear about your brand purpose and position is paramount; both in communications and in brand behavior. ler mais