Global Business Leader at MullenLowe Global and IPG, Will Dixon, gives us an overview of how the agency's network capabilities helps them build a... ler mais
CIO at MullenLowe, Veronica Millan, speaks on their philosophy of exploration, accessibility, and technology expanding the boundaries of what is... ler mais
We chatted with André Havt, co-Managing Director and Creative Lead at MullenLowe Brazil, on presenting a more authentic view of parenting: enacting... ler mais
The insights of consumer behavior on social media applied to agencies' creativity are giving birth to innovation on social media platforms. ler mais
Storytelling is a human plan and it is always more valuable than a channel/format plan. Powerful stands for brands are best built through stories. ler mais
As agencies, we can have far greater impact through our work – the advice we give our clients and the change we drive through communications. ler mais
There’s a strange joy in constantly asking ‘why do you do that?’ ler mais
Strategy should always be the first creative step (leap) at any agency, and our work should always prompt a surprise from the client, not just nods... ler mais
A good strategist should help the client make business decisions, work together with media partners and think about the whole communication ecosystem. ler mais
A new way to look at our job is to gather human insights through the understanding of evolving popular culture, alongside data about desires and... ler mais