In a battleground shift in the banking industry, we had triumphed in positioning Axis Bank as the true spirit behind a new, young and progressive...
For a brand that made beautiful objects of great desire, we created advertising that people would never tire of watching.
The teams across the brand and the agency are deeply passionate about Lifebuoy and its purpose – and really, everything starts there.
The old models have created stifling brand bureaucracy and have now become either confusing and contradictory or completely defunct.
By Mark Tungate
on May 6, 2021
on May 5, 2021
By Philippe Paget
on May 3, 2021
on Apr 19, 2021