John Forsyth, Copywriter at Critical Mass, speaks on dealing with times of high-stress, the creative process, and finding the space for a healthy... ler mais
Julie Alexandra, Black Affinity Group Lead and Office Manager at Critical Mass, walks us through the steps CM takes to create lasting change:... ler mais
In our latest of interviews centered on new busisness and growth, Chris Gokiert of Critical Mass chimes in on finding authentic growth... ler mais
The road to equality is still going to be a long, steady march, but so much has changed for the better. Ads have changed. Teams have changed.... ler mais
The most effective initiatives are the ones that come out of genuine interest in creating an equal, diverse, and inclusive professional environment. ler mais
Brands should explore ways of adding something valuable to peoples’ lives. ler mais
Critical Mass continues to be flexible and trusting in our employees to be productive, responsive, and respectful of one another. ler mais
Creativity and the ability to see a clear path forward is essential. You have to be equal parts negotiator and mediator and, of course have a keen... ler mais
When it came time to work from home, we were prepared in terms of IT, processes, and culture. ler mais
It’s a journey that will take time and people must be made uncomfortable if we have any hope of killing bias at its root. ler mais