To celebrate Mother’s Day, AdForum sat down with a series of mothers to hear first hand what it is like to be a working mother in the advertising industry. We would like to thank Ida Rezvani, Senior Partner at WPP for taking part in this interview series.
By Sarah Cullen
Perspectives: Mothers In Advertising
How would you describe the culture at your agency?
Ogilvy are definitely trying to make it work for senior females in their organization. Whilst the culture wasn't deemed to be a particularly female friendly one in recent years it is definitely a place where the focus is on making this right. I have found them to be hugely supportive and whilst i have returned full time, I have seen many women work from home on Fridays and have a slightly more flexible working week.
What advice would you give to other mothers who are trying to find the right work and life balance?
Ensure your childcare is going to give you peace of mind so you can focus on work at work and baby when you are home.
What changes do you hope to see for future working parents?
Better maternity leave across the globe.
Less stigma attached to being a mother when you come back to work. Somehow people think you'll check out when the reality is your brain in relation to work is exactly the same.....or at least it was for me.
Less stigma attached to being a mother when you come back to work. Somehow people think you'll check out when the reality is your brain in relation to work is exactly the same.....or at least it was for me.
Has being a mother changed how you approach any aspects of your job; how?
Better perspective and less angst ridden.
What would you say is the most rewarding aspect of being a working mother?
Feels like you are winning mentally and emotionally.