Tell us about your internship, what are your main responsibilities?
I am the Media Planning & Insights Intern at Situation. As the Media Intern, I have a range of responsibilities involving the launch and upkeep of our campaigns. Weekly, I pull data from the interfaces that we use, report on the pacing of each of the campaigns for three clients, and highlight campaigns that may be over or underspending. I manage the processing and billing of insertion orders by ensuring all communication and payment to vendors runs smoothly. I also assist with analytics by helping with survey data, analysis, and organization of social buzz reports, and research.
Do you have a dream account or brand you’d like to work with? Which one?
It has always been a dream of mine to work on WICKED, the first musical that introduced me to the magic of live theatre. Having the opportunity, this summer, to work on such a seminal show has been a dream come true.
Talk to us about the culture in your office, how has it impacted your internship?
The word that I would use to describe the culture at Situation is passion. From the moment you set foot in the Situation office, it becomes very apparent that everybody loves what they do. Each employee is an expert in their craft and works with incredible excitement and fervor.
What have you learned about the advertising industry that surprised you?
I was surprised to see how many rounds of review are required prior to approval. To ensure that each product is of the highest quality, everything goes through multiple rounds of scrutiny. I didn’t realize that something seemingly so simple actually requires a huge amount of vetting.
Choose a current popular advertising trend and tell us what’s interesting about it:
I am super fascinated by the omnichannel trend. The idea of seamlessly linking the digital experience to the in-person experience is so relevant in this age of increasing desire for ease of access and personalization. By creating one smooth experience from start to end, we can improve the overall customer experience.
Imagine your dream job, where are you, what does a day-to-day look like?
My dream job is to be a successful commercial theatre producer on Broadway. My day-to-day would involve orchestrating the fundraising and logistics of Broadway’s next hit musical. As a producer, I’d work on putting together a stellar creative team, raising the capital for the production, and heading up all things marketing and ticketing daily.
Are you considering another internship, or looking for jobs now? What are your next steps?
I am so excited to be entering my senior year at Cornell University. I’m looking forward to my search for a full-time job after I graduate in May 2019. Having experienced four professional internships, I truly can’t wait to officially start life in the workforce.
What is your favorite ad of all time?
My favorite campaign of all time is Always’ #LikeAGirl campaign. Through one campaign, Always managed to empower women and girls by flipping – what has traditionally been an insult – into something that can lift up women and girls. They also sold a ton of Always products!