Meet the Interns: Huge's Luke Romig

"It is important to me for an employer to not only acknowledge the many needs our world faces, but also does something to help solve them."

Tell us about your internship, what are your main responsibilities?

I’d have to say my main responsibility at Huge was initially to stay open. Be willing to absorb whatever was thrown at me and take the time to digest and go with it. After I became acclimated with where I fit in the office and with the projects I was working on, my next priority was to take the feedback and direction I was given and then explore various design concepts that pertained to that. I was challenged to explore a variety of executions in order to really push the design in different directions and find which one was most suitable for our client. 

Do you have a dream account or brand you’d like to work with? Which one?

Vans. I’ve grown up skateboarding and really fell into design because of what I was seeing in skate culture, and Vans has been at the forefront of that. Because Huge has had interactions with them in the past, so it’s exciting to know there’s potential for that dream to become reality at some point in the future. 

Talk to us about the culture in your office, how has it impacted your internship?

The Huge culture is what enamored me right from the get-go. It is a very welcoming and inviting atmosphere where you’re surrounded by driven and wildly creative individuals, that you feel motivated to meet that standard. What have you learned about the advertising industry that surprised you? I’d always heard about the complex dynamic between designer and client, and I’m surprised how true that perceived complexity can be. 

Choose a current popular advertising trend and tell us what’s interesting about it:

I am excited by the fact that sentimental campaigns are beginning to win out over humor. I love humor, but I think our culture has walled off the softer sides of our emotions and I am excited about campaigns that are tapping into that again and reminding us that we are all human and creed, color, sexuality, religion, whatever – we need to learn to champion one another.

Imagine your dream job, where are you, what does a day-to-day look like?

My dream job would look like being at a place that is driving forward net positive initiatives. It is important to me for an employer to not only acknowledge the many needs our world faces, but also does something to help solve them. Day-to-day would have to include room to be given a challenge and then be allowed the room to explore various creative solutions for it. 

Are you considering another internship, or looking for jobs now? What are your next steps?

This internship led to an awesome opportunity to pursue a full-time job at Huge, and it’s definitely a dream job.

What is your favorite ad of all time?

The Levy’s Bread “You don’t have to be Jewish” campaign.