Meet the Interns: DDB SF's Sarah Muchnick

"People are excited about the direction of the agency and of the office."

Tell us about your internship, what are your main responsibilities?

Primarily, writing copy for social briefs and for our own intern project. Outside of that, it’s mostly concepting and formulating ideas.

Do you have a dream account or brand you’d like to work with? Which one?

Yes, Netflix.

Talk to us about the culture in your office, how has it impacted your internship?

The culture is excellent. People are excited about the direction of the agency and of the office. It’s supportive and small. Sometimes, small makes it feel very tight-knit. Other times, it can be every-man-for-himself. That can be a total positive, but it can also be hard for an intern –– it’s difficult to know who to report to, which also makes it difficult to make sure you’re doing everything that’s expected of you.

What have you learned about the advertising industry that surprised you?

The client is always right, even though the client is never right.

Choose a current popular advertising trend and tell us what’s interesting about it:

Brands have been putting more political or other relevant culture into their ads, which I think is interesting because I feel it has nothing to do with what they’re selling and is more likely to offend and repel people than to lure them.

Imagine your dream job, where are you, what does a day-to-day look like?

I’m working in a restaurant, surrounded by people and food and people enjoying food.


Are you considering another internship, or looking for jobs now? What are your next steps?

I am looking for jobs but would settle for another internship if need be.

What is your favorite ad of all time?

The NYT truth campaign!