Even on a video screen, Barbara Paloc fizzes with energy, as well as a pleasant sense of irony. Useful attributes for leading a creative team –... ler mais
When I asked a fellow journalist who writes about PR for the name of the most creative agency in the UK, he gave me two names. The first was... ler mais
A creative and a CEO explore their contributions to a network's creative legacy. Says Jaime Mandelbaum: "A creative idea can’t just exist in a... ler mais
Is it possible to be an effective business leader and at the same time have fun? Natalia Forster certainly thinks so, although right now the... ler mais
Germany’s Serviceplan Group recently strengthened its position in the US by creating Serviceplan Americas. Andrew O’Dell and P.J. Pereira of the... ler mais
Carole has helped oversee the consolidation of Serviceplan Group’s House of Communication in France. The HoC comprises Serviceplan (creative),... ler mais
“Nobody came to Berlin with a job,” says Leila El-Kayem, recalling her early days in a city that still nurtures and inspires her. She has a job... ler mais
Occasionally a campaign transcends advertising to become headline news. That happened on a grand scale with “the mammoth meatball”, from Wunderman... ler mais
In the wake of the pandemic, I thought it was high time to check in with BBDO’s chairman and chief creative officer, David Lubars, to see how the... ler mais
Marco Venturelli was recently given a brief that could be either a dream or a nightmare for any creative: “Just make a great film.” If that wasn’t... ler mais