Always Up For The Challenge: Mistress's Lixaida Lorenzo

Lixaida Lorenzo
Creative Director The Many
 

How would you describe the overall culture at your agency and would you say that there is a seperate female culture?

The overall culture at Mistress is one of zero egos, openness, positivity with an “always up for the challenge” attitude. Here everyone is empowered to be drivers of their own destiny. It’s a pretty special place. In terms of the female/male culture I feel very lucky to work at a place that makes me forget that I’m a woman. There is no division or distinction whatsoever. There is no moment where you feel like, “Oh, this just happened because I’m a woman”.  

 

In your opinion, what do you see as being the biggest change in the advertising industry since women have begun breaking the “glass ceiling?

The biggest change that I’ve seen is that women are now are feeling more encouraged to unapologetically reach for higher leadership positions. It has started to minimize our own mental barriers we’ve had in the past.

 

What are some challenges women still face in the industry?

Although progress has been made, I do believe there is a looooong way to go. The proof is in the incredible shortage of female creatives in leadership positions. I think we are still facing the same challenges we’ve always been facing. Now it’s just that people are more aware of those challenges and the industry is taking steps to minimize them.

 

What steps do you take to ensure you achieve a healthy work-life balance?

This is a tricky one. But the rule I try to keep is to treat personal family time with the same importance as a work meeting.

 

What professional achievement are you most proud of?

I don’t think I have one that I can truly say is my proudest. It’s a compilation of my achievements that I’m proud of.



Tell us about a mentor the helped guide you in your career. What made them so special?

My past CCO was the one that truly shaped my creative career as I worked with him for 14 years in JWT. Although I was only a Jr. Copy he believed in my potential and threw me into every challenge he could think of. He made sure I never stayed in my comfort zone and I will be eternally grateful for that.

 

How do you as a successful woman plan to inspire the next generation of women?

By being the best Creative Director I can possible be. Because when other women see you shine and succeed it makes them see that it is possible. That it can be achieved.