|We invented the OneBlade, a product that reshaped the shaving category. But competitors quickly started copying. So to maintain leadership, we leveraged something that no copycat competitor had: endless, too-good-to-be-true reviews from real satisfied customers.We brought these unbelievably good reviews to life, to give Philips’ amazing shaver OneBlade the One of a Kind campaign it deserves.Our creative platform played with the tension between reality and fiction. Based on true reviews but creating a fictional world that’s as real as it gets. We called it “One of a Kind” – referring to both the unique product and the incomparable stories we told.From a Hamlet-inspired performance, to a French monarch shaving his balls, a steamy, testosterone filled locker room… our stories were all beautifully One of a Kind. And these One of a Kind stories have achieved One of a Kind sales results.