TituloOneBlade, One Of a Kind
BriefWe invented the OneBlade, a product that reshaped the shaving category. But competitors quickly started copying. So to maintain leadership, we leveraged something that no copycat competitor had: endless, too-good-to-be-true reviews from real satisfied customers.We brought these unbelievably good reviews to life, to give Philips’ amazing shaver OneBlade the One of a Kind campaign it deserves.Our creative platform played with the tension between reality and fiction. Based on true reviews but creating a fictional world that’s as real as it gets. We called it “One of a Kind” – referring to both the unique product and the incomparable stories we told.From a Hamlet-inspired performance, to a French monarch shaving his balls, a steamy, testosterone filled locker room… our stories were all beautifully One of a Kind. And these One of a Kind stories have achieved One of a Kind sales results.
Campanha OneBlade, One Of a Kind
Anunciante Philips
Marca Philips OneBlade

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Interatividade

About DEPT®

We are a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Our team of 3,000+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. We are committed to making a positive impact on the planet and since 2021 have been Climate Neutral and B Corporation certified.
We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech & marketing. We facilitate our pioneering spirit by investing in innovation, by leveraging our proprietary tech, data and knowledge platforms for all our clients worldwide.
Our culture is ‘big enough to cope and small enough to care. Simply put we can work for any brand in the world, but with the speed, agility, flexibility and personal relationships of a boutique agency. Join us! 

Latest News

eBay celebrates those who assemble big dreams from the right parts

eBay UK has launched its new campaign, ‘Built Different’, celebrating a range of different eBayers from amateur DIYers to passionate tinkerers who all use eBay to repair, build and up-cycle the vehicles they love. Created with lead partner agency DEPT®, the campaign aims to inspire motor enthusiasts to do more for themselves by showing the results of the moment it all just…clicks. Whether your passion is fixing cars, building classic motorcycles, or if you’re just looking for that hard-to-find socket set, eBay is the destination where enthusiasm is fuelled and rewarded.

Created with six unique stories, each delivering a consistent and broad-reaching through-the-line message to
motoring enthusiasts and DIYers alike, 'Built Different' follows a group of people who can see potential in a
hunk of metal, turn waste into wonder, and breathe new life into the unloved and wonky.

The campaign promoting its Parts and Accessories vertical was created by DEPT® and produced by PRETTYBIRD and is now live across the UK, including Cinema, TV, Video on Demand, a full digital and
social campaign, and on-site. Alongside this in partnership with EssenceMediacom, eBay are sponsoring
some of the key motorsports events in the UK, including British Super Bikes, the British Motor Show, German
Car Fest, Pistonheads, JapFest, Ford Fair, and Goodwood Festival of Speed. Combined with the sponsorship
of UKTV’s Dave motoring content and the Eurosport coverage of British Superbikes, eBay are ensuring the
‘Built Different’ message reaches motor enthusiasts across the UK.

Maria Betes, head of brand strategy, eBay UK: “There’s nothing quite like fixing things yourself, so we’re
excited to shine a light on those that transform broken into new, with a little help from eBay. Especially the
motoring fans, they really are unstoppable in their quest to find just the part that gets them going.”
Bel Moretti, Creative Director, DEPT®: “Our eBay campaign was inspired by actual platform stories - big
and small. It’s no secret that we have become a little complacent when it comes to looking after what we
have. So it felt like the perfect time to celebrate the ones that do and hopefully inspire the ones that could.”
Robert Wilkins, Director, PRETTYBIRD: “I love the tagline for this campaign ‘Built Different’ it’s a state of
mind we can all appreciate, and gave a great opportunity to introduce a wonderful, warm, and rich cast of
characters. We had lots of fun with our camera angles and hopefully can inspire the tinkerer in all of us.” 

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