| Titulo | Toll Booth |
| Agência | FCB New Zealand |
| Campanha | Toll Booth |
| Anunciante | Waka Kotahi |
| Marca | Waka Kotahi |
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| Posted | Mai 2022 |
| Produto | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Waka Kotahi NZ Transport Agency’s 30 year vision to reach zero deaths on our roads. | In New Zealand we refer to the people who are killed in crashes as our ‘road toll’, as if their lives and limbs are the price we’re all willing to pay to use our roads. ‘Toll Booth’ was created to disrupt that mindset and launch Road To Zero |
| imagining it as a booth, operated by a mysterious woman who randomly takes life as payment from motorists. In this case, the driver’s young daughter. | The film visualises the ‘road toll’ |
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