Titulo | The Rhythm of Denim |
Brief | The campaign’s focus on reinvention of tap demanded that sound should be central to the film, with the composition integrated throughout every stage of the production. That meant a careful dance between disciplines – a creative process turning an industry standard on its head by putting music first. Drawing from a wide range of references (Stomp, Phil Collins, tribal drumtakes, and more), an initial concept beat divided into 3 acts was created. This beat served as the blueprint for the choreography. First dance rehearsals, in turn, set the tempo for the melodic arrangement. A classical choir approach accentuated – without dominating – the core tapping rhythm, providing a clear arc for the film’s build-up in intensity. The score accompanied the final shoot. The taps you see on film were recorded on set and inserted back into the final track. The result was a uniquely interdisciplinary, dynamic film – a highly expressive conversation between forms. |
Agência | The Family |
Campanha | The Rhythm of Denim |
Anunciante | G-STAR RAW |
Marca | G-Star |
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Tipo de Mídia | Televisão |
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Produtora | Halal |
Director executivo criativo | J...s Ku....rs Somente assinantes |
Chief Marketing Officer (CMO) | G...da ..n V...t Somente assinantes |
Realizador | P..l Ge.....oek Somente assinantes |
Música | S...er Somente assinantes |
Actor/celebridade | K...ra S...el Somente assinantes |
Actor/celebridade | ..e H...rd Somente assinantes |