TituloBedtime Story
Agência
Campanha Made For This
Anunciante Carter's
Marca Carter's

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
EVP, Global Marketing J..f J....ns Somente assinantes
VP, Brand Marketing J...a Br....rg Somente assinantes
Sr. Creative Director D...yl P...us Somente assinantes
Director of Marketing R...e Mo....�ez Somente assinantes
Brand Marketing Manager B....na Br.....ry Somente assinantes
Founder, Chairman P..l Ve....es Somente assinantes
Partner, President Kat......eau J....rs Somente assinantes
Partner, Chief Creative Officer W..l Mc.....ss Somente assinantes
Group Creative Director M..t K...s Somente assinantes
Group Creative Director M..t M...er Somente assinantes
Director assistente criativo E...e Al....di Somente assinantes
Sr. Copywriter C...in S...h Somente assinantes
Redator Cr....tt J....rs Somente assinantes
Brand Supervisor K...e M..g Somente assinantes
Head of Integrated Production H...ry C...e Somente assinantes
Produtor ..n L....er Somente assinantes
Director of Business Affairs Qu....An P..n Somente assinantes
Co-Head of Strategy K..y A...zo Somente assinantes
Co-Head of Strategy G...n J...s Somente assinantes
Senior Strategist G..i L..i E....am Somente assinantes
Produção S...k F...s Somente assinantes
Realizador E...t R...ch Somente assinantes
Director de fotografia M....el "C....o" Fe.....ez Somente assinantes
Designer de produção M....da L...nz Somente assinantes
Produtor executivo El.....th M...es Somente assinantes
Head of Production ..i Sch......man Somente assinantes
Produtor R...n M...ow Somente assinantes
Editorial C...o S...et Somente assinantes
Editor M...o C...e Somente assinantes
Produtor executivo Y...te Co......ias Somente assinantes
Produtor C....ea Sp....ey Somente assinantes
PICTURE FINISH K...N Somente assinantes
Executive Creative Director/ Partner ..m D...es Somente assinantes
Senior Executive Producer/ Partner ..e T...an Somente assinantes
VFX Lead G...th P..r Somente assinantes
VFX Producer A...ew Co....oy Somente assinantes
2D Artist S....ne Sc.....ng Somente assinantes
2D Artist S...e C....is Somente assinantes
2D Artist R...rt M....ck Somente assinantes
Designer M...el D...an Somente assinantes
Color P....ry C...r Somente assinantes
Colorist G....ry R...e Somente assinantes
Produtor J...y B...ht Somente assinantes
Música Ho.....ne Somente assinantes
Produtor Be....do C...ro Somente assinantes
Executive Producers A..y D....nd Somente assinantes
Executive Producers B...n S...i Somente assinantes
Audio Finish ..e U...n Re.....ng S....os Somente assinantes
Produtor executivo J...en Bl......ith Somente assinantes
Produtor M....el S...ce Somente assinantes
Mixer J...y D..l Somente assinantes

About Venables Bell + Partners

Venables Bell + Partners is a leading independent agency with headquarters in San Francisco, and outposts in New York and Austin. The agency, which celebrates its 20th anniversary this year, is driven by a core mission of delivering outsized impact for brands and businesses including clients Audi, Chipotle, 3M, and Reebok. VB+P has been included in Fast Company’s Most Innovative Companies List, named one of AdAge’s top ten A-List agencies and Best Places to Work, and Adweek’s Breakthrough Agency of the Year. 

Latest News

Chipotle pulls back the foil to attract talent in latest hiring push

 

Building on the success of the “Behind the Foil” documentary-style TV spot series, Chipotle Mexican Grill and Venables Bell + Partners have just launched the third iteration of the campaign in collaboration with famed documentarian Errol Morris. The campaign’s newest installment takes viewers inside the restaurants to get up close and personal with team members for an honest and transparent take on what makes Chipotle different.

Behind the Foil includes honest, unfiltered, and emotional testimonials from real team members across the country as they detail the impact Chipotle has had on their lives and provide a glimpse into daily preparation using real ingredients and classic culinary techniques, a key differentiator for Chipotle. The campaign puts transparency and authentic stories at the forefront without employing typical advertising tools like scripts or music.

“Behind the Foil celebrates the heart of Chipotle — our team,” said Chris Brandt, Chief Brand Officer. "There is no better way to make Chipotle more visible, relevant, and loved than to feature our talented restaurant team members preparing our craveable, real food while sharing their authentic stories."

The campaign features five new television spots featuring Chipotle employees Cheyenne, Christina, Ehan, Shawn, and Skye.

These launch as Chipotle ramps up its hiring efforts. With fall being the start of the Company’s second busiest season and over 250 new restaurant openings this year, Chipotle is staffing up nationwide to achieve its aggressive short and long-term growth goals. The organization aims to create over 7,000 new jobs by the end of this year despite overall U.S. job openings falling to the lowest level since April 2021. With the average age of Chipotle’s restaurant employees being 24 years old and with 40% of Gen Z preferring to search on social media compared to traditional search engines, Chipotle has turned to social media for its latest hiring campaign. 

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