Hyundai - "My City Unlocked"

INNOCEAN USA, an award-winning, independent full-service advertising agency proudly announced today that Tony Kalathara has joined the agency as Group Creative Director. Kalathara, was most recently Creative Director at Meta focusing on Meta Quest hardware and apps. He brings more than 15 years of expertise in delivering breakthrough creative work for brands helping them break into pop culture and dominate social, including iconic Grand Prix winning campaigns like “Google Home of the Whopper” and “Burning Stores” from Burger King amongst others.

“INNOCEAN has always been known for a great culture and great people (not to mention the brands including Hyundai, Genesis and Wienerschnitzel). Now they are showing the commitment to growth by adding great leadership and hungry creative directors like me,” states Kalathara. “That’s always been a recipe to make industry defining work. I’m more than excited for the next chapter with Jason Sperling (INNOCEAN’s Chief Creative Officer and colleague at Meta) and the INNOCEAN team. He’s a CCO that knows how to use creative’s special skill sets. And for me, that means letting me do my thing and come up with inspiring ideas everywhere.”

“INNOCEAN has some big iconic brands like Hyundai, Genesis, Wienerschnitzel and more. That means endless opportunity for my style of pop culture hacking, headline driven ideas. It’s time for me to bring that to the west coast and I couldn’t be more excited,” Kalathara concludes.

Having worked with Kalathara at Meta, INNOCEAN’s Chief Creative Officer, Jason Sperling provides this insight: “I’ve been doing this (advertising) for a nearly three decades now, and I’ve never seen the level of passion, energy and love for big idea thinking that Tony has. He’s going to be a valuable addition to our INNOCEAN family.”

Reporting directly to CCO Sperling, Kalathara will work on a variety of INNOCEAN’s businesses to spur creativity and brand leadership.