| Titulo | Norways Coolest Summer Job |
| Brief | To reach a younger target group than ever before, The Norwegian Sea Rescue Society launched the world’s first summer job as a TikToker for their channel. Our strategy was to let the target group teach each other about water safety through entertaining content. With no media budget, we still managed to reach 63% of Norwegians from 16-25 years, a total of 24% of all Norwegians and received 5 million views on our content. |
| Campanha | Norways Coolest Summer Job |
| Anunciante | Norwegian Sea Rescue Society (NSRS) |
| Marca | NSRS |
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| Posted | Fevereiro 2021 |
| Sector Empresarial | Somente assinantes |
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| Tipo de Mídia | Interatividade |
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