TituloThe World's Tallest Donation Box
BriefThe idea was both simple and elegant. What if we could light up the smiles of those most affected by COVID-19 (those on low incomes, who’d lost their jobs and couldn’t afford to feed their families) by individually lighting up (and selling off) each of the 1.2 million lights that illuminate the façade of the Burj Khalifa?‘The World’s Tallest Donation Box’ achieved exactly this. We invited the public to purchase and illuminate all 1.2 million LEDs on the world’s tallest building for as little as AED 10 (USD 3) each. Donors were driven to the website that displayed the 1.2 million pixels for sale, each represented a light and a meal. The site’s back-end pushed updates to the Burj Khalifa’s display servers in real-time, which lit the building’s lights for the world to see.Tallestdonationbox.com
Agência
Campanha The World’s Tallest Donation Box
Anunciante Mohammed bin Rashid Al Maktoum Global Initiatives
Marca Mohammed bin Rashid Al Maktoum Global Initiatives

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PostedJaneiro 2021
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Managing Diretor M....ew Bu......rth Somente assinantes
Director executivo criativo P..l B...am Somente assinantes
Director de contas R..i G...em Somente assinantes
Redator G..g B...n Somente assinantes
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Director de arte Z...er A...s Somente assinantes
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P...y C...er Somente assinantes
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