Titulo | The World's Tallest Donation Box |
Brief | The idea was both simple and elegant. What if we could light up the smiles of those most affected by COVID-19 (those on low incomes, who’d lost their jobs and couldn’t afford to feed their families) by individually lighting up (and selling off) each of the 1.2 million lights that illuminate the façade of the Burj Khalifa?‘The World’s Tallest Donation Box’ achieved exactly this. We invited the public to purchase and illuminate all 1.2 million LEDs on the world’s tallest building for as little as AED 10 (USD 3) each. Donors were driven to the website that displayed the 1.2 million pixels for sale, each represented a light and a meal. The site’s back-end pushed updates to the Burj Khalifa’s display servers in real-time, which lit the building’s lights for the world to see.Tallestdonationbox.com |
Agência | MullenLowe MENA |
Campanha | The World’s Tallest Donation Box |
Anunciante | Mohammed bin Rashid Al Maktoum Global Initiatives |
Marca | Mohammed bin Rashid Al Maktoum Global Initiatives |
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Posted | Janeiro 2021 |
Sector Empresarial | Somente assinantes |
História | Somente assinantes |
Tipo de Mídia | Case Study |
Managing Diretor | M....ew Bu......rth Somente assinantes |
Director executivo criativo | P..l B...am Somente assinantes |
Director de contas | R..i G...em Somente assinantes |
Redator | G..g B...n Somente assinantes |
Account Manager | A...a .l A...y Somente assinantes |
Creative Services Director | M...ir Mo....ed Somente assinantes |
Director criativo | P...na M...a Somente assinantes |
Director de arte | Z...er A...s Somente assinantes |
Motion Graphic Designer | Mo....ed J...d Somente assinantes |
UX Designer | D...en C....ge Somente assinantes |
P...y C...er Somente assinantes | |
Project Manager | ..y B...h Somente assinantes |
Media Company | .M M...a Somente assinantes |