| Titulo | Publicly Traded |
| Brief | Sexually Transmitted Infections, like stocks, are Publicly Traded. That’s the idea behind this stock-market inspired, STI awareness platform for LifeStyles Condoms.According to the Australian Institute of Health and Welfare, STIs have more than doubled over the past 10 years. With many brands in the category focusing on pleasure and performance, we saw an opportunity to centre a condom's primary benefit: disease prevention.As Australians search their symptoms, our platform uses the Google Trends API to gather real time data on the six most active STIs: chlamydia, HIV, syphilis, herpes, gonorrhoea and HPV. Publicly Traded pulls the data every 15 minutes, then visualizes them into six separate charts. It’s then rolled up into a single index – The STI Index, which drives the price of LifeStyles Condoms. People can buy in real time, or sign up for Price Alerts to get notified when condoms hit their desired price. |
| Agência | FCB/SIX |
| Campanha | Publicly Traded |
| Anunciante | LifeStyles Healthcare LLC. |
| Marca | LifeStyles Condoms |
Quer ver todos os créditos? this content is for subscribers only
Subscrever
Já é assinante ? Log On
| |
| Posted | Dezembro 2020 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Problema | Somente assinantes |
| Tipo de Mídia | Interatividade |
| Chief Creative Officer | ..n Ma.....ie Somente assinantes |
| Director executivo criativo | C...n C...g Somente assinantes |
| Director assistente criativo | A...ew Be....di Somente assinantes |
| Redator | H...l D....ee Somente assinantes |
| Director de arte | S...e I....lo Somente assinantes |
| Designer | M..g M...eo Somente assinantes |
| Estrategista | ..i F....ra Somente assinantes |
| Group Account Director | S...ta D....re F...in Somente assinantes |
| Director de contas | F...er J....on Somente assinantes |
| Director of Integrated Production | G....an Mo....on Somente assinantes |
| Integrated Producer | V...s ..n Somente assinantes |
| Chief Technology Officer | J...b Ci.....ski Somente assinantes |
Anúncios relacionados
Outros Anúncios Desta Campanha
O mais recente em AdForum
