| Titulo | Heinz on Film |
| Brief | Every award season, a few of Hollywood’s greats get snubbed, and nobody understands that feeling more than Heinz Ketchup. The red condiment has appeared in hundreds of Hollywood classics, yet never received any recognition.So, just days before the biggest award show, Heinz created its own IMDb page to officially get in the credits of all the movies they’ve been in over the years. But IMDb shut the page down.To take action, Heinz launched a video calling on all Canadians to help prove its credibility as an actor, by sharing their favourite movie featuring Heinz Ketchup on the brand’s social posts. The first 1,000 Canadians to participate received a free bottle of Heinz Ketchup. The responses were so overwhelming that Heinz decided to double the giveaway. |
| Agência | Rethink Communications Inc. |
| Campanha | Heinz on Film |
| Anunciante | H.J. Heinz |
| Marca | Heinz |
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| Posted | Dezembro 2020 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Case Study |
| Empresa de design sonoro | Vapor Music Group |
| Chief Creative Officer | A...n St....an Somente assinantes |
| Director criativo | M..e D....ck Somente assinantes |
| Director criativo | N....as Q....al Somente assinantes |
| Director de arte | H...ey H....ey Somente assinantes |
| Director de arte | M....eu L....be Somente assinantes |
| Director de arte | M...me S...é Somente assinantes |
| Redator | Ja.....yn P...nt Somente assinantes |
| Redator | V....sa H...ec Somente assinantes |
| Redator | X...er B...s Somente assinantes |
| Designer | E..n M....re Somente assinantes |
| Estrategista | J...an M...an Somente assinantes |
| Producer | A..a Tr....ci Somente assinantes |
| Production Coordinator | S....er .. Ho....on Somente assinantes |
| Editor | S....en P...er Somente assinantes |
| Pós produção | ..D Pr......ons Somente assinantes |
| Other | ..D Pr......ons Somente assinantes |
| ..t M...in Somente assinantes | |
| Director de contas | ..y Gr.....oon Somente assinantes |
| Director de contas | ..i .e B...n K..s Somente assinantes |
| Account Manager | S...h S...f Somente assinantes |
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