Titulo | Join the Goodness |
Brief | With about 70% of the screen space occupied by CG creations, this was by far one of this year's most complex projects for Platige Image. The original plates were shot on location in Bangkok, with numerous props built for this purpose. The studio's on-set supervisor helped prepare the scenes for post-production. Achieving the final look required combining live action footage with digital characters and props, and, occasionally, rendering full scenes in 3D.Platige's artists created more than 250 digital assets, including 9 models of hero Babybel characters, each made to perform a different action. To bring the breathtaking cityscape to life, the studio designed a unique system for implementing fictional advertisements. Based on projecting visuals on auxiliary geometry, it allowed the ads to loop, glitch out, or even transform into holograms. Everything was done on the fly during the compositing stage. |
Agência | Havas Chicago |
Campanha | Join The Goodness |
Anunciante | Groupe Bel |
Marca | Babybel |
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Data da primeira Transmissão/Publicação | Somente assinantes |
Sector Empresarial | Somente assinantes |
História | Somente assinantes |
Tipo de Mídia | Televisão |
Comprimento | |
Pós produção | Platige Image |
Photography Agency | K...u Somente assinantes |
Director criativo | St....ane Xi....as Somente assinantes |
Realizador | H...é .e C...cy Somente assinantes |
Editor | A....na L...y Somente assinantes |
Director de arte | J...en V...ne Somente assinantes |
Redator | Al.....re G...d Somente assinantes |
Post-production Producer | S�.....ien V...in Somente assinantes |
Director criativo | S....an S....rz Somente assinantes |
Produtor | N....as T..y Somente assinantes |
Creative Producer | M....ne B..n Somente assinantes |
Director de fotografia | A....in Cl.....nt Somente assinantes |
Director of Production Operations | A...e K...m Somente assinantes |
Produtora | S...b Somente assinantes |
Produção de som | ..M .�� G...n U...ed M...c Somente assinantes |
Produtora | Ea....ss Pr......ons Somente assinantes |
VFX Executive Producer | A...r Z..z Somente assinantes |
VFX Supervisor | M...ej Sz.....nko Somente assinantes |
VFX Producer | M....sz Wi.....ski Somente assinantes |
Director de arte | M...in Ko....ki Somente assinantes |
Head of CG | C...ry Al....ki Somente assinantes |
Chefe de produção | P....na Ma.....ca Somente assinantes |
On-set Supervisors | K...l D�.....ski Somente assinantes |