If you’re reading this outside the UK, you may not know that being at the bottom of the fourth division in the Football League basically means you’re the lowest of the low. That position is currently occupied by Stevenage Football Club. And yet, the team attracted the sponsorship of none other than Burger King.
Why? Because BK and its Spanish agency David realised that Stevenage FC would appear in the FIFA 20 online game, just like all the biggest teams. And if it sponsored them, so would the Burger King logo. When the game kicked off, BK launched the #StevenageChallenge, inviting gamers to play with the team in return for cut-price meals and other rewards. The gamers loved it – and they soon began recruiting virtual versions of real-life stars like Messi and Neymar to play for Stevenage. Which is how BK got its logo onto the chests of the world’s best players, without paying them a penny.
Thanks to Burger King, the smallest team in the real world became giants online. The campaign went on to win the Digital Grand Prix in the first AdForum PHNX competition. 

 

TituloStevenage Challenge (Case Film)
Agência
Campanha Stevenage Challenge
Anunciante Burger King
Marca Burger King

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Tipo de Mídia Gaming
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Management Supervisor J...y G...l Somente assinantes
Head of Global Production Ve....ca B...h Somente assinantes
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Realizador R...er P...c .y ..e Mo....nt Somente assinantes
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Agency DAVID Madrid & Miami
Global CCO & Partner Pancho Cassis
Global COO Sylvia Panico
ECD Saulo Rocha, André Toledo
GCD Fernando Pellizzaro, Jean Zamprogno
CD Fred Bosch
Copywriter Luis Giraldo, Alexander Allen, Jared Schermer
Art Director Pedro Sattin, Andres Tamayo
Head of Social Alex Sanchez
Strategy Director Jon Carlaw
Planner Stephanie Salvador
Jr. Planner Vanessa Amaral
Group Account Director Stefane Rosa
Management Supervisor Jenny Gobel
Head of Global Production Veronica Beach
Producer Marina Rodrigues
Senior Business Affairs Manager Barbara Karalis
CLIENT Burger King
Global CMO Fernando Machado
Head of Global Brand Marketing Marcelo Pascoa
Sr. Brand Manager of Global Marketing Rogelio Magaña
Sr. Brand Manager of Global Marketing Mary Toups
President, Burger King North America Chris Finazzo
Head of Marketing, North America Renato Rossi
Lead Marketing Communications Diego Suarez
Director, Media & Social Channels Jorge R. Oliveira
Social Media Digital Marketing Flavia Guetter
Media Marketing Madeline McDermott
Production Company Landia
Director Render Panic by The Movement
Executive Producer Nico Cabuche
Producer Alberto Lopez Garrido
DOP Oriol Barcelona
Post-Production Company Metropolitana
Editor Pablo Marchetto
Post Producer Alvaro Monzon
CGI The Cathedral
Animation Studio Mr. Klauss
Music Twenty Below Music
Composers R Gigante, R Irving, A Gigante
Audio Mix Heard City
Mixer Evan Mangiamele, Eric Warzecha
Producer Andi Lewis
Executive Producer Sasha Awn
Music Production Company Jamute
Music Producers James Pedrozo Pinto, Daniel Telles and Thiago Lester
Executive Producer Alejandro Ramos Lepez
Sound Engineers Otavio Bertolo, Fernanda Galetti and Rafael Laurenti
Production Coordinators Juliana Zuppo and Cassia Garcia
Digital Production Studio Unicorns & Unicorns
Technical Director Sun Komen
Head of Development Ralph Kuijpers
Art Director Ceara Adamson
PR Alison Brod Marketing and Communications (ABMC)
Media Horizon Media & Scout
Director, Digital, Horizon Media Brian Zai
Account Executive, Scout Nico Amantia
Social Media Agency MullenLowe U.S.
Chief Creative Officer Mark Wenneker
Executive Creative Director Tim Vaccarino
Executive Creative Director Dave Weist
SVP, Creative Director Enrique Camacho
Associate Creative Director Cody Dummer
Copywriter Vanessa de Beaumont
Senior Social Strategist Jimmy George
Social Content Writer Arielle Mulgrew
Community Manager Katie Nisbet
Community Manager Hannah Beardsley
Director of Print Production Aidan Finnan
Senior Business Affairs Manager Amy Keddy
Assistant Project Manager Morgan Playle
VP, Account Director Kerry McKibbin
Account Director Alison Whisenant
Account Executive Leila Chee

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