With Brazil now the second worst-hit country during the pandemic, Burger King has been giving its customers a tasty reason to stay at home. Once they download and activate the fast food retailer’s app, people can be geo-localised. In other words, their movements can be tracked. The less they leave their living space, the more goodies Burger King gives them – from discounts to an entire free meal. But be careful guys: don’t fatten your own curves while flattening the curve! By the way, it reminds us of a similar initiative by Thai Airways, who gave more air miles to the customers who went out and about the least.
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Titulo | Lockdown Whopper |
Agência | DAVID |
Campanha | Lockdown Whopper |
Anunciante | Burger King |
Marca | Burger King |
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Tipo de Mídia | Integrated Media/360 Activation |
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