In order to help preserve the country’s historic monuments, the Bank of Scotland teamed with Visa to solve a modern problem. These days, hardly anyone has any loose change to drop into collection boxes when visiting important sites. So artists were asked to recreate two works of art – a portrait of Colonel William Gordon and a bust of the poet Robert Burns – with the addition of contactless payment systems. Not without a touch of humour, by the way. The artworks were respectively installed at Fyvie Castle and Burns’ cottage, enabling visitors to donate £2 with a simple touch of their credit cards. Thus boosting the coffers of the National Trust, which protects historic homes. |
|
Titulo | Tap the Past to Preserve the Future (Case Film) |
Agência | Anomaly |
Campanha | Tap the Past to Preserve the Future |
Anunciante | Bank of Scotland |
Marca | Bank of Scotland |
Quer ver todos os créditos? this content is for subscribers only
Subscrever
Já é assinante ? Log On
| |
Data da primeira Transmissão/Publicação | Somente assinantes |
Sector Empresarial | Somente assinantes |
Tipo de Mídia | Interactive Outdoor Experience |
Comprimento |