| Titulo | Forte Femme |
| Brief | Kazakhstan is a region where women are traditionally expected to play the archetypal role of stay-at-home mothers. It is considered unacceptable to invite a woman to a business negotiation or shake a woman’s hand at the end of it.Yet, women operate 41% of small and medium-sized businesses.They endeavor to start their own businesses but are afraid to develop them.The campaign’s objective is to change the society’s opinion about female entrepreneurship and to inspire businesswomen to develop their businesses and use the bank’s services.A week before International Women’s Day, a huge number of bloggers, journalists and ordinary people noticed that money started to have a nice smell. And then the bank revealed Forte Femme perfume and, together with thousands of businesswomen, daubed all money circulating in their businesses with it.The whole country has started to literally feel the women’s contribution to its’ future and development. |
| Agência | Voskhod |
| Campanha | Woman |
| Anunciante | ForteBank |
| Marca | ForteBank |
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| Posted | Dezembro 2019 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Case Study |
| Entrant Company | V....od A...cy Somente assinantes |
| Creative Director | A...ey Gu......lin Somente assinantes |
| Copywriter | G...gy Ko....ov Somente assinantes |
| Copywriter | A...n R...in Somente assinantes |
| Copywriter | A...m Epa......tev Somente assinantes |
| Copywriter | A...a Kh.....va Somente assinantes |
| Design Director | Vl.....av Der......ykh Somente assinantes |
| Art Director | K...ll R...an Somente assinantes |
| Head of strategy | D...ry D...k Somente assinantes |
| Digital Creative Director | D...ry Ma....ov Somente assinantes |
| Digital Art Director | A..a Ma.....ova Somente assinantes |
| Strategist | Ve....ka Ma....va Somente assinantes |
| Developer | V....iy T...in Somente assinantes |
| Web designer | L...ya Za......ina Somente assinantes |
| Producer | El.....ta La.....va Somente assinantes |
| PR & Media Agency | .A Ko....at Somente assinantes |
| Production | D....'s Pr.....ion Somente assinantes |
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