TituloForte Femme
BriefKazakhstan is a region where women are traditionally expected to play the archetypal role of stay-at-home mothers. It is considered unacceptable to invite a woman to a business negotiation or shake a woman’s hand at the end of it.Yet, women operate 41% of small and medium-sized businesses.They endeavor to start their own businesses but are afraid to develop them.The campaign’s objective is to change the society’s opinion about female entrepreneurship and to inspire businesswomen to develop their businesses and use the bank’s services.A week before International Women’s Day, a huge number of bloggers, journalists and ordinary people noticed that money started to have a nice smell. And then the bank revealed Forte Femme perfume and, together with thousands of businesswomen, daubed all money circulating in their businesses with it.The whole country has started to literally feel the women’s contribution to its’ future and development.
Agência
Campanha Woman
Anunciante ForteBank
Marca ForteBank

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PostedDezembro 2019
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Entrant Company V....od A...cy Somente assinantes
Creative Director A...ey Gu......lin Somente assinantes
Copywriter G...gy Ko....ov Somente assinantes
Copywriter A...n R...in Somente assinantes
Copywriter A...m Epa......tev Somente assinantes
Copywriter A...a Kh.....va Somente assinantes
Design Director Vl.....av Der......ykh Somente assinantes
Art Director K...ll R...an Somente assinantes
Head of strategy D...ry D...k Somente assinantes
Digital Creative Director D...ry Ma....ov Somente assinantes
Digital Art Director A..a Ma.....ova Somente assinantes
Strategist Ve....ka Ma....va Somente assinantes
Developer V....iy T...in Somente assinantes
Web designer L...ya Za......ina Somente assinantes
Producer El.....ta La.....va Somente assinantes
PR & Media Agency .A Ko....at Somente assinantes
Production D....'s Pr.....ion Somente assinantes

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