Do you like to do a little dance when you cook? Sing into the wooden spoon maybe? To promote its dairy products as indispensable to certain recipes, Kerrygold and its agency Energy BBDO started from the insight that three out of four cooks love to listen to music in the kitchen. So, with the help of Spotify, they created a playlist of tunes that matched a selection of recipes. Imagine whisking to disco or stirring to something sloooow. Top chefs helped them put the playlist together, and the operation was launched with a video featuring musicians playing to the Kerrygold cows in a field. We’ve been to muddier outdoor gigs.
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| Titulo | The Music Behind the Recipes |
| Brief | How can a company cut through the intense oversaturation of online recipe content? Kerrygold created an experience that brings music into the kitchen and makes Kerrygold cheese and butter more than an ingredient. Their carefully curated Spotify playlists match music tempo with steps in Kerrygold recipes. When the recipe calls for fast chopping, an uptempo song queues up. Time for slow roasting? A mellow melody lingers in the air. And to drive interest and launch the program, Kerrygold threw a concert for their music-loving cows in Ireland ౼ yes, their cows. |
| Agência | Energy BBDO |
| Campanha | The Music Behind the Recipes |
| Anunciante | Kerrygold |
| Marca | Irish Dairy |
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| Posted | Novembro 2019 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Problema | Somente assinantes |
| Tipo de Mídia | Interatividade |
| Chief Creative Officer, Energy BBDO | A...és O....ñez Somente assinantes |
| Executive Creative Director, Energy BBDO | S...n T...cy Somente assinantes |
| Creative Director, Energy BBDO | J..f C...a Somente assinantes |
| Copywriter, Energy BBDO | C....dy B...n Somente assinantes |
| Junior Copywriter, Energy BBDO | M...an V...s Somente assinantes |
| Junior Art Director, Energy BBDO | Mi....le L...zo Somente assinantes |
| Head of Integrated Production, Energy BBDO | J..n P...t Somente assinantes |
| Senior Integrated Producer, Energy BBDO | E...a Ro....on Somente assinantes |
| Associate Producer, Energy BBDO | S...h J...s Somente assinantes |
| Director of Music, Energy BBDO | D...el K....rs Somente assinantes |
| Music Producer, Energy BBDO | N..k M...r Somente assinantes |
| Senior User Experience Architect, Energy BBDO | C..i St.....icz Somente assinantes |
| Managing Director, Energy BBDO | J..f A...ns Somente assinantes |
| Client Service Director, Energy BBDO | A..a B...rs Somente assinantes |
| Account Supervisor, Energy BBDO | Ka.....ne V...ri Somente assinantes |
| Account Executive, Energy BBDO | B...t P...rs Somente assinantes |
| Planning Director, Energy BBDO | S....on S...ey Somente assinantes |
| Integration Strategist, Energy BBDO | B...id Sl....ry Somente assinantes |
| Director, Red Rage Films | L...an H...s Somente assinantes |
| Executive Producer, Red Rage Films | G..y M...e Somente assinantes |
| Producer, Red Rage Films | T...sa O....riel Somente assinantes |
| Editor, Flare | S..n Be.....er Somente assinantes |
| Editor, Flare | A...in A....es Somente assinantes |
| Producer, Flare | E...a Ro....on Somente assinantes |
| Producer, Flare | J...y Mc....ld Somente assinantes |
| Mixing Engineer, Flare | K..y Mi....an Somente assinantes |
| Director, PHD U.S. | D..g S..o Somente assinantes |
| Associate Director, PHD U.S. | Ra....le H..t Somente assinantes |
| Supervisor, PHD U.S. | ..m M...r Somente assinantes |
| Strategist, PHD U.S. | S...ad P...er Somente assinantes |
| Assistant Strategist, PHD U.S. | Mi....la A...tt Somente assinantes |
| Vocals/ Song | . D..w S..w Somente assinantes |
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