Titulo | Wonderful Weather Alerts |
Brief | In springtime, allergy sufferers hide inside from the beautiful blooming trees and flowers. But with Claritin, they don’t need to. The allergy medicine brand created the first ever weather alerts designed to drive people (especially allergy sufferers) to go outside. The alerts targeted the top 10 allergy cities with a live weather map, live weather graphic overlay, an emergency alert voiceover and videos of local parks. The alerts were triggered by ideal weather conditions ౼ including sunshine and temperatures over 68° F ౼ and sent to individuals huddled indoors on desktop computers. |
Agência | Energy BBDO |
Campanha | Wonderful Weather Alerts |
Anunciante | Bayer |
Marca | Bayer Allergy medicine |
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Posted | Novembro 2019 |
Sector Empresarial | Somente assinantes |
História | Somente assinantes |
Problema | Somente assinantes |
Tipo de Mídia | Interatividade |
Chief Creative Officer | A...és O....ñez Somente assinantes |
Director executivo criativo | S...n T...cy Somente assinantes |
Director criativo | Jo....an L...er Somente assinantes |
Director criativo | J..f C...a Somente assinantes |
Redator | A...ew C....io Somente assinantes |
Lead Designer | H..g V..h Somente assinantes |
Head of Integrated Production | J..n P...t Somente assinantes |
Produtor executivo | J..f D....er Somente assinantes |
Senior Integrated Producer | Da....le K...an Somente assinantes |
Music Director | D...el K....rs Somente assinantes |
Associate Music Producer | N..k M...r Somente assinantes |
Director of Client Services | K...e C..w Somente assinantes |
Senior Account Director | E..n W...h Somente assinantes |
Director de contas | L...en R....ll Somente assinantes |
Senior Account Executive | L....ay D...ey Somente assinantes |
Project Manager | A..x Co....an Somente assinantes |
Integrated Strategist | V....ie R..e Somente assinantes |
Senior Strategist | E...y Ve....es Somente assinantes |
Produtor executivo | M...h M...on Somente assinantes |
Post-production Producer | J...y Mc....ld Somente assinantes |
Editor | C...y C...er Somente assinantes |
Sound Designer | S...h K...n Somente assinantes |
Agência de Mídia | Me....om Somente assinantes |