TituloWonderful Weather Alerts
BriefIn springtime, allergy sufferers hide inside from the beautiful blooming trees and flowers. But with Claritin, they don’t need to. The allergy medicine brand created the first ever weather alerts designed to drive people (especially allergy sufferers) to go outside. The alerts targeted the top 10 allergy cities with a live weather map, live weather graphic overlay, an emergency alert voiceover and videos of local parks. The alerts were triggered by ideal weather conditions ౼ including sunshine and temperatures over 68° F ౼ and sent to individuals huddled indoors on desktop computers.
Agência
Campanha Wonderful Weather Alerts
Anunciante Bayer
Marca Bayer Allergy medicine

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PostedNovembro 2019
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
ProblemaSomente assinantes
Tipo de Mídia Interatividade
Chief Creative Officer A...és O....ñez Somente assinantes
Director executivo criativo S...n T...cy Somente assinantes
Director criativo Jo....an L...er Somente assinantes
Director criativo J..f C...a Somente assinantes
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Director of Client Services K...e C..w Somente assinantes
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Post-production Producer J...y Mc....ld Somente assinantes
Editor C...y C...er Somente assinantes
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